Daffodil International University (DIU) hosted a special day-long event on Thursday (June 23rd) at the university's Ashulia Green Campus titled (Traditional Fair), Branding Bangladesh" to inspire students to practice indigenous culture and heritage as well as entrepreneurship; Where the students of the university present all the traditional and rural culture, food, products from different parts of the country in different stalls. The main organizer of this magnificent event was the Department of Innovation and Entrepreneurship of DIU.

Daffodil International University Vice-Chancellor Prof. Dr. M. Lutfar Rahman was present at the opening ceremony of the first part of the day. Dean of Academic Affairs, Professor. Dr. Mostafa Kamal, Dean of the Faculty of Business and Entrepreneurship Prof. Dr. Md. Masum Iqbal, Head of the Department of Innovation and Entrepreneurship Mr. Md. Kamruzzaman, Head of the Department of Real Estate Dr. Amir Ahmed along with other deans, faculty, officials and students.

In his inaugural address, DIU Vice-Chancellor Prof. Dr. M. Lutfar Rahman said, it is important for every university to make such arrangements to protect our heritage. We can never reach the heights by forgetting our roots. It is our duty to applaud this great event and to practice it regularly.

Organized by the Department of Innovation and Entrepreneurship of DIU, this “Oitejjer Hat” fair showcases various traditional items from 64 districts of Bangladesh through 45 stalls. About 390 students simultaneously made their debut as entrepreneurs in the exhibition stall. Md. Kamruzzaman, Head of the Department of Innovation and Entrepreneurship, said that arrangements are made to introduce various traditional materials of Bangladesh and to make the students become entrepreneurs from their educational life.

Chairman of the Board of Trustees of Daffodil International University, Dr. Md. Sabur Khan visited the ongoing event and expressed satisfaction over the arrangement. "It's a great thing that we've been able to inspire this generation to be entrepreneurs as well as indigenous cultures," he said. “We need to nurture our heritage and culture, as well as create businesses and entrepreneurs to make ourselves economically self-sufficient in the development of the country.”

The event was associated by the Department of Business Administration, the Social Business Student Forum and DIU's clubs and general students.